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Are You Following the Right Twitter People?
Lapeer Tweeting!
This is part 8 of a 12 day series that will cover how exactly to use Twitter more effectively in your Michigan business (although the tips can be used in general as well in case you’d just like to use Twitter for your own fun).
When you’re tweeting for fun, you can follow anyone who sounds or looks interesting and it’s no big deal. But when you’re tweeting for a Michigan business, you need to make sure you’re following the right people.
Imagine if you follow just anybody: You log into your Twitter client to see if anything important is being tweeted and all you can find are the latest escapades of some random celebrity. Not good for business.
On the other hand, by following the right people, you get yourself in front of those who can have a positive impact on your Michigan business and those who you can positively impact.
When you log into your Twitter account, you’ll see great posts by people whose tweets you care about, whether they’re the industry leader across the country or the potential customer on the other side of the world.
So, the question is: How do you find the right twitter people?
1. Follow the people who are following you. Chances are, if someone is following you, they’re interested in what you have to offer. So, you should be interested in finding out why and getting to know that person.
2. Find people by keywords in their profiles. If you’re a virtual assistant, you may want to find people who run small or home-based Michigan businesses to follow. You can use a service like Twellow to find these people.
3. Include your Michigan Twitter profile in directories like Twellow and Mr. Tweet. This will make it easier for people who are searching for your product or service to find you. And then you can follow them.
4. Read popular blogs in your industry. They often contain lists of leaders that they recommend you follow. Follow those people. While you’re at it, follow the blog writer.
5. Follow the people your industry leaders follow. People who are successful in your industry and in tweeting are probably going to be pretty selective with who they follow. Check out their profiles to see who they feel is important enough to keep up with.
6. Use lists to sort the people you follow. Once you get a few hundred people on your follow list, it’s going to be next to impossible to keep up with everyone. So create lists of people, by category, who you’d like to keep a closer eye on. This is especially easy to do if you use TweetDeck or the list feature on Twitter.com.
Once you’ve created a following, getting more people on board will be easier. You’ll have a ton of people that you follow who are providing value to you, your Michigan business and the people you follow.
How does that work?
As you read through your timeline, or your list, you’ll see comments and links by people you follow that you know will be of interest or value to those who are following you. So you retweet (RT) that comment. It’s actually a pretty simple process. You’ve now given your followers something to retweet for you or just brought yourself to the top of their minds when they read the great post your retweeted. See how that works?
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That’s it for today. Come back tomorrow to read Day 9 in this series!
Here’s quicklinks to the other parts in this series:
Day 1: 10 Twitter Tips For Your Michigan Business Series Introduction
Day 2: Why Twitter is Important to Your Michigan Business
Day 3: Setting Goals for Your Michigan Twitter Adventure
Day 4: Planning Your Michigan Twitter Adventure
Day 5: Set up Your Michigan Twitter Profile Correctly
Day 6: Twitter is All About the Right Content
Day 7: Networking in Your Michigan Twitter Community
Day 8: Are You Following the Right Twitter People?
Day 9: Maximizing Your Michigan Twitter Usage By Using the Right Tools
Day 10: Using Twitter for Michigan Market Research
Day 11: Automating Twitter Tips
Day 12: Take Action With These Twitter Ideas!
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